• Contribute to the national economy with the principle of 100 percent local capital.
• Strive to exceed the expectations of its customers in all the sectors in which it is active.
• Diversifie its fields of activity with an entrepreneurial spirit befitting the spirit of our times.
• Touche the lives of millions of people by investing in different sectors based on the principle of sustainable growth.
• Believe in the power of production with its colleagues, dealers and all its social shareholders.